Our Ethos at a Glance
A blend of virtues, lenses, and clarity cues.
Our ethos isn't a statement. It's a quiet current we live by. Seven virtues to guide how we show up. Five lenses to shape how we see. Together, they form the DNA of Yellow Peacock's clarity-first consulting.
Our Guiding Threads
7 Virtues guiding every conversation and decision.
Viveka
Discernment
see essence through noise
Satya
Integrity
radical honesty in dialogue
Karuna
Empathy
consider human stories
Shraddha
Trust
step-wise progress with transparency
Dhairya
Resilience
steady pacing, tortoise focus
Sahaj
Effortless Flow
natural change, not forced
Maitri
Collaboration
co-create, shared success
How We See Organizations
5 Lenses aligning perception with purpose.
C-P-D-C-V Essence: Clarity Powers Deep Cultural Value.
Context Lens
maps ecosystems
Process Lens
tracks value stream
Data Lens
blends metrics with stories
Culture Lens
reveals human dynamics
Value Lens
tests purpose and sustainability
Context Lens
maps ecosystems
Process Lens
tracks value stream
Data Lens
blends metrics with stories
Culture Lens
reveals human dynamics
Value Lens
tests purpose and sustainability
Clarity in Action
Stories, not slogans.
"We helped a healthcare startup align their product roadmap with their mission—not just their metrics."
"A manufacturing company found clarity in their ERP journey when we reframed it as organizational alignment."
"An NGO scaled their impact without losing their soul—because we listened to their deeper purpose first."
A Feather Never Lies
Carry clarity into your story.
Our ethos isn't just words—it's how we show up. Every conversation, every decision, every moment of silence. Because clarity isn't something we deliver. It's something we embody.
Begin Your Story →